The ultimate goal in building a strong personal brand is to own a word in your target markets mind. It may be own a phrase rather...
There is one simple thing that advisers should do to improve the probability that prospects will engage: Talk about the outcomes you create for clients, rather...
Most professionals have a LinkedIn profile now, but are they making LinkedIn matter when it comes to their marketing? Often they are not effectively utilising the...
There are lessons to be learned from the evolution of the modern professional practice for those who are not there yet. There is also no doubt...
I encourage you to try this: fire a client. It is liberating, and it moves your thinking and sense of self worth onto a different professional plane. Pretty much...
Today’s consumers will compare before deciding who to use, so help them do it. If you help consumers compare solutions well, it will lead them to...
What you think is the problem is not always actually the problem. Sometimes the person is the problem. Sometimes, maybe, the client is the problem rather...
A Clients are just your best ones, right? Why? The concept of segmenting clients into different categories is driven by the desire to introduce efficiency into...
Ever wondered why infomercials or news broadcasts come up with lines like this: “XYZ Corporation closed its doors on customers today leaving 10,000 without the products...
The standout burning issue for most professional services firms remains attracting and developing new business, and advisers have a lot of distractions. The thing that is...
