Tony heads up X Factor Communications, a consultancy specialising in helping B2B businesses achieve tangible commercial benefits from social media marketing. Tony helps clients plan, set up and manage their presence on social networks. He works with global B2Bs, with particular focus on financial services, digital, outsourcing and cloud computing. Tony is recognised as one of the UK's leading B2B social media experts. Prior to setting up XFC, Tony was a founding Director of Virgin Money where, working closely with Sir Richard Branson, he spent more than a decade in various board-level marketing, brand and PR roles. Learn more here .