The Value of Appreciation and Acknowledgement

The Value of Appreciation and Acknowledgement

You might be shocked to know how significant acknowledgement and appreciation can be in someone’s life.  


For all our talk of money being a motivating factor for people I would contend that we’re even more driven by the desire to be acknowledged and appreciated.  In fact, I think that in many ways a salary is just an indicator to a part of our brain, that we are being acknowledged and appreciated.  But there’s another level…

Recently a client wrote this to me:

“Why don’t you go ahead and contact him – I trust you.”

Did you catch that?  “ITrustYou.”

There is virtually no amount of money that can replace THAT.  Trust is something you can’t buy (though some politicians might argue).  Trust is something earned and what you can do with trust, in many ways far exceeds that which you can do with money.

This morning I awoke to this message in my inbox:

“Love your work!!! … Keep writing inspiring pieces”

I won’t ask you the rhetorical question of “how do you think that makes me feel about writing?”  I’ll just tell you: it validates every word that I have ever written.

There will always be people that are purely motivated by money, and in truth I find that sad.  I don’t think any amount of money can replace purpose, and when you are driven by purpose, acknowledgement and appreciation is what makes you rich.

As I build my company, I am keenly aware that how I pay my partners is important, but because the people I work with were brought on to do work that they love, I make sure that they always know how much I appreciate the work that they do, and acknowledge the skill and professionalism that they bring to the table.

As you go forth today and interact with people, try and make it a point to really acknowledge and appreciate someone for something.  You might just change their entire day.

Jeff Gibbard
Digital Marketing
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Jeff Gibbard has spent more than 8 years, working diligently to become one of the most respected voices in Social Business.  With a dynamic blend of knowledge and pass ... Click for full bio

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What do you say when someone asks you “so what do you do?”

You might say, “I’m a financial advisor”. Or “I’m an investment advisor”. If you’re a top advisor, you might be compelled to say “I’m Vice President and Portfolio Manager”. Or even “I’m a CFA”.

Well put all of those away if you’re introducing yourself to a woman you might want as a client. None of the above will impress her – she might even “run for the door” thinking you’re going to try to “sell” her something.

Your goal is have her say “tell me more about that”.

So what do you say?

Here are 4 quick tips:

  1. Make it about your clients
  2. Make it about outcomes
  3. Make it interesting
  4. Make it fun
     

How about something like this: “I help people have their cake and eat it too”.  Doesn’t that beg the question “what does that mean” or “how do you do that”.

Okay maybe that’s a bit over the edge but it’s important you make it about the people you help and not about what you do to help people get there.

Related: Turning a Female Prospect Into a Client

Try this:

I help <type of people you serve”> <achieve this>. Something like:

  • I help retirees create a sustainable income.
  • I help women understand money on their terms.
  • I help young couples get a good start towards financial security.
     

Now you try it! Send us your best one.

Find more resources and follow us through our website www.strategymarketing.ca

 

 

Strategy Marketing
Marketing to Women
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Paulette Filion and Judy Paradi are partners at Strategy Marketing and have run their own businesses for more than 20 years. Paulette is an expert in financial services and Ju ... Click for full bio