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How to Become the Most Quotable Financial Advisor in Your Market

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How to Become the Most Quotable Financial Advisor in Your Market

“If you’re being vague and not specific, you’re not going to get quoted and it’s not going to help the editors or readers understand.” 

That’s advice from Veronica Dagher, a columnist focused on wealth management, financial advisers, personal finance and philanthropy for Wealth Management at WSJ.com.

Takeaways + Tactics
 

  1. Don’t be vague or use industry jargon – being vague means the reporter has to keep asking follow-up questions.
  2. Think and speak in sound bites – come up with 3 bullet points and practice those before the interview.
  3. When you approach reporters, make sure you’re not pitching something they’ve already covered.
     

At the start of the show, Veronica told us about the biggest mistakes financial advisors make in interviews. She shared insights on advisors being afraid of talking to the press, and why it’s so important to be specific. Next, we talked about the importance of not taking it personally when you don’t get quoted. At the end of the show, we discussed the importance of bringing energy when you’re on camera.

On this episode we also covered:
 

  • How to avoid creating more work for yourself and the reporter
  • Why you have to avoid industry jargon and big buzzwords
  • The importance of persistence
  • How to think and speak in sound bites
  • Why there’s a chance you won’t get quoted
     

When you put yourself out there to journalists and talk to them, it’s on their time. Make working with you as easy as possible. Be available, conversational, and be concise and easy to quote. Healthy persistence also comes in handy. Just because a reporter doesn’t work with you on a story, remember down the line there will be more opportunities. Keep building those relationships.

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