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Proof in the Power of Niche Marketing


On today’s episode, guest Christopher Hensley shares his secrets to gaining loyalty and establishing social proof within a niche audience.

Christopher is a financial advisor and president of Houston First Financial Group. He also hosts a radio show and podcast called Money Matters Radio.

Related: How Referrals Can Push Your Practice Beyond Imagination

Christopher discusses why he stopped trying to be all things to all people—and why he now specializes in servicing educators. Tune in and learn about Christopher’s proven marketing strategies, which includes targeted email marketing and sticking with no-frills seminars. He also shares his perspective on podcasting and focusing on local centers of influence.

It’s time to tap into the power of niche-focused marketing!

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