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Matt is joined by entrepreneur, and coach Chris Hines, to discuss the power of a niche in developing your business. Chris is an expert on doing what you love, and increasing productivity in your business. Often doing what you love is a both a specific and general thing.
As a financial advisor you may love helping people, but in specific terms you love helping baby boomer retirees who worked in finance. Sound specific?
The deeper your niche is, the easier it is to eventually sell your product. Chris describes how you can begin to target audiences and specific people to create a strong and lasting connection with your client. And ultimately maximize your results.
Related: The Myth of Multitasking
Tune in to find your market.
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