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The Value of a White Paper


The Value of a White Paper

Today, on the next instalment of the 7 Dynamic Digital Prospecting Tactics, Matt Halloran and Kirk Lowe discuss the value in a white paper. A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides your solution. This is an important part to practice, as a white paper can establish credibility, and attract more traffic to your website and services. It’s important to share the white paper, and make it a downloadable piece so that prospective clients can view and solidify your position.

Related: The 7 Dynamic Digital Prospect Techniques

Click below the image to tune in to find out how you can use a white paper to spark some movement in your practice!

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