Written by: Julian Hooks
When you work in any form of marketing, one of the biggest problems that you need to overcome is marketing safety.
It’s all well and good running an online e-mail campaign, but if you cannot secure the data that is being shared then you might soon find yourself in a spot of bother.
If you would like to get over that issue, then we recommend that you take a look at some of the various e-mail security tips that we have for you below. Followed along in the right way, this should help you to quickly start seeing positive changes to the way that you manage your marketing. With the introduction of GDPR, data protection has become extremely important, as there are fines for companies operating inside the EU, should there be any data breaches. To help businesses understand GDPR, mobilesignalboosters have prepared “55 Things You Need To Know About GDPR” which you can find below.
With the vast potential of e-mail marketing, not something that you can turn away, it’s important that you do it right. If you wish to get your e-mail marketing just right, though, there are some things that you need to consider.
Let’s take a look.
1. Encrypt your emails
Start off by making sure that you take the time to encrypt all of your e-mails. Often seen as an afterthought, encrypting your e-mails should be something which you do from now on. Various forms of encryption exist, so you should take the time to find the service that you would be most likely to use.
The Pretty Good Privacy (PGP) approach to e-mail encryption is the most common and arguably most effective starting point for you. If you are in any way unsure of the kind of encryption that you wish to utilize, though, consider hiring a professional.
2. Password managing tool
The account which you use to send out all of your e-mails and passwords should be something that you protect with the utmost severity. Use a password managing tool, and you can make sure that breaking into all of your accounts is about to become a thing of the past. You will be able to make sure that you are able to keep yourself safe from any potential intrusions, and you will also find that you need to protect the data within the account as much as anything.
Most password managing tools use two-factor authentication, which is easy to set-up and extremely effective from that standpoint.
3. Beware of phishing scams
You should constantly take the time to look over each and every e-mail you get. The standard rule is the more unbelievable that it sounds, the less likely it is to be true. For example, there’s very little cause for a company to e-mail you asking for things like passwords, usernames or, obviously, payment details.
Unless you have been in dialogue with a company and this seems a reasonable expectation and request, always query every e-mail. If you are unsure of the authenticity of the e-mail, contact the company (through a number not given by the e-mail you suspect is fraudulent) to verify the request.
4. Configure your email authentication protocols
If you wish to avoid getting into a sticky situation, make sure that you set up SPF, DKIM and DMARC authentication for your e-mail. This is very important, as it will allow you to avoid your business name being used either against you or being used to hurt others in your name.
This is a massive problem, and it’s one many e-mail marketers will know nothing about. Make sure that you configure these protocols which should be easily done with just about any e-mail marketing software worth utilizing.
5. Avoid public Wi-Fi
Most importantly, never use public Wi-Fi. There are simply too many good companies which offer great deals on data networks and data plans. Don’t fall into the trap of using a public Wi-Fi hotspot: even if just for some browsing. They are dangerous and often are home to many people simply looking to act in bad faith
If you want to avoid that, then do yourself a favor and spend some more time and money on using a Virtual Private Network. These often provide you with much greater safety, security, and privacy in comparison to any standard public Wi-Fi option.
6. Monitor and track deliverability of your own email
Always make sure that you ensure that your own mail will reach where you had intended to send it. many people simply do not do this, and they will very quickly notice a drop-off in performance. Any good business should be looking to ensure that its emails are being tracked and delivered to the right location.
It’s like sending sensitive information via direct mail or post and not tracking it. if you would like to avoid taking needless and pointless risks, this should help you to avoid making this kind of mistake and ensure you know your emails arrived at their destination.
7. Use a robust spam filter
You should also make sure that you do what you can get to get rid of the opportunity for needless amounts of spam to build up. If you can get a good quality spam filter, you can avoid dangerous e-mails reaching you and putting you at risk of unwittingly clicking on a dangerous link. Most of the time, you could find yourself dealing with spam that essentially just threatens the safety of your e-mail client and the integrity of your marketing campaign.
Naturally, you want to avoid that, so don’t just put up with a standard spam filter: invest in something robust and powerful.
If you are someone who wants to make it a bit easier to help your e-mail marketing to be a success, then you are obligated to follow along with the above. Why? Because you owe it to anyone who is using your e-mail marketing service.
If you are not taking their security seriously, then it can become increasingly easy to find that mistakes are made and problems develop. So, with that in mind, take the time to protect yourself by looking into the above issues: these are essential changes for anyone operating within e-mail marketing.
If you want to keep your business reputation strong, each of the steps above can be extremely important.
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