Don't Curse Your Tech Start-Up With These Common Pitfalls

Written by: Kevin Gardner

Launching a new tech company can put you on the road to success, enabling you to realize your dreams. However, even the most promising business can meet disaster, if you fail to anticipate problem areas. Some of the biggest mistakes tech start-ups make are also some of the most common.

Hire the Right People for the Right Reasons

Starting a tech company in particular might indicate that you'll want to employ people that possess certain talents. Whether you're looking for tech savvy people with GPU database knowledge or social media gurus, their skills may not be the most important things they bring to your business. Many tech entrepreneurs say one of their major failings was in hiring for talent over passion. If they had it to do over again, they say they would hire those candidates who shared their vision for the company.

Pay for Specialized Services

Another way tech entrepreneurs fail is in trying to do everything on site, instead of outsourcing to experts. Your focus should be on the product, so hiring outside companies to handle human resources, IT support, website creation, etc. can help your business in a number of ways. By paying for services as they're needed, you're saving money that can be better spent elsewhere and you're ensuring every aspect of your business is being handled with optimum proficiency. Almost all communication with your outsource team will be handled online, so make sure you have a stable and reliable internet connection within your business by looking into iot pricing.

Lacking the Ability to Think on Your Feet

Things won't always go as planned and you can count on the fact that you'll make plenty of mistakes along the way. Even when you operate according to your business model, a new competitor may come along and prove your idea isn't as novel as you thought. When something like this does happen, you want to be able to adjust how you sell your product and you may even consider taking your business in a new direction. If you can't modify your plans on the go, you'll likely lose momentum and risk failing at your business.

Develop a Progressive Marketing Plan

Tech companies in particular are dependent upon the digital world and making themselves known to consumers through SEO-driven websites, social media promotion, and paid advertising. If you fail to develop a good marketing plan and don't continuously re-evaluate the effectiveness of that plan, you're not doing everything you can to help the public find you. Especially in today's digital world, failing to market your tech company with consistent advertising and promotion may spell doom for your business.

Failing to Take Stock of the Company's Spending

This means paying yourself a salary as opposed to taking money when you need it and watching where all of your spending is going. When many start-ups are launched, their founders tend to run things by the seat of their pants in regard to what's being spent versus what profits are coming in. This is a mistake that can lead to larger problems down the road. You should always maintain an accurate assessment of liabilities versus profit.

Find the Right Investors

Nothing kills a start-up faster than taking on the wrong investors. Sometimes, it's a matter of someone who didn't expect it to take so long to recover their money and they want a refund. Other times, the investor doesn't have the same visions for the company as you do, so they pull out. By researching your investors and explaining exactly what this project entails, everyone will be better prepared for the long haul. 

There are many things you can do that may unwittingly lead to the downfall of your start-up. By consulting with mentors, seeking advice from other entrepreneurs, and enlisting the services of an experienced business lawyer, you can avoid making the more disastrous mistakes. There will still be challenges along the way, but you'll be better prepared to handle them. By taking the time to learn from others, you'll be better poised to make a success out of your first tech start-up.

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