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10 Low Cost Ways to Market a Seminar


10 Low Cost Ways to Market a Seminar

You’re hosting or participating in an event, virtually or in person. If it’s your event, for sure, you’ll market it. If it’s an event you’re participating in, that’s another opportunity to get your name out there.

In addition to the ways listed in this article, there are plenty of ways to pay for marketing. Things like: targeted paid advertisement on social networking sites, ads or events notices in trade papers, newspapers, and magazines as well as using USPS’s local bulk mail for businesses system often brings new eyes to your work, too.

Often library systems offer free access to databases of individuals or businesses you can target, too.

Below are 10 ways to market that for free (although it will take your marketing person to do the marketing).

1. Submit a press release online to your local newspapers, including business journals.  They will tell you if your event is an ad or real news.   (Here’s a sample of a press release online here)

2. Visit the online magazines of the industry you’re in or that your ideal clients read for an opportunity to submit a press release.

3. The associations of your ideal clients often have newsletters and if you catch them at the right time, you can get your event in their newspapers.  Remember to contact all the local chapters of groups you’re a member of, too.

4. When you attend meetings, bring copies of the Press Release with you to share.

5. Your Website

  • Put an affiliate link with a banner on the site (you can see mine, on the right side of Elevating Your Business
  • Promote the event according to the research I’ve read.  Tell and then remind your newsletter subscribers 3 times.  (a day before the event, a week before and two-three weeks before)

6. Your Blog

  • Add a graphic and your affiliate or tracking link with banner to your site.  You’ll see an example on the right side here.
  • Create a blog post from a Press Release, share it with your social networking sites
  • Add the event to your event calendar
  • Send a copy to your Blog subscribers

7. LinkedIn

  • Send an update out on your profile.
  • Share the event with the LinkedIn Groups that you’re a member of and who have a majority of members who would be interested in knowing about the event.
  • Add as an update to your Company page.
  • Send an email to our LI connections and, if appropriate, ask them to forward the message to their friends or colleagues.

Related: How to Network, Despite Your Fears

8. Facebook

  • As an update
  • Place it on your company page
  • Send the link to any groups that you’re a member of who have members that would be interested
  • Add it to your event calendar
  • Send an email directly to your FB connections via your account

9. Twitter

  • As an update

10. Other

  • Hiring a service that lists events online for you.
  • Create your own list of sites who accept events notices.  (I have my own).
  • Ask colleagues to list the event on their websites.
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