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3 Great Questions for Getting Great Leads


There’s a quote I absolutely love, from Malcolm Forbes (of Forbes magazine fame, amongst other things).

“The smart ones ask when they don’t know. And, sometimes, when they do”

Sometimes it’s easy to assume that the person asking questions is the non-expert. What I’ve seen more often that not is it’s the experts who are great at knowing the right questions to ask and when to ask them.

Related: The Buzzword That’s Overtaken Financial Services

So, which comes first, the expertise or the question?

Anyhow, chicken and egg scenarios aside, I recorded a quick video to answer the three questions that come up most frequently on our facebook group, in emails and in conversation about leads.

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