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Don’t Try to be Top of Mind With Prospects

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Don’t rely on gimmicks to stay top of mind with prospects.

Simply provide them real help and stay on their minds by default.

  • When you read a useful business book, order copies for people you’d like to help.
  • Highlight the most poignant parts in each copy of the book.
  • Mail a marked-up book, along with a personal note.

Related: Streamline Your Focus or Waste Your Energy

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