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Don’t Confuse AUM with Profitability


Tracking growth by AUM doesn’t give you the most accurate picture of your business’ health.

To get a better grasp on the vitality of your business, you need to understand your profitability.

  • Know how much income you need to keep your doors open.
  • Don’t assume clients with the highest AUM are the most profitable.
  • Analyze your book to know which clients produce the best income for you, and then go out to find more clients like them.

Related: The Inevitability of Decreasing Fees Is a Myth

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