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A Pop Quiz on Why Email Marketing Is Good for You

Email is so yesterday. Or is it? Reports of its demise are full of spam.

The number of emails sent and received per day worldwide totaled more than 200 billion in 2017. A report from the Radacati Group expects almost 250 billion emails to be received and sent four years from now.As for how people use email with their financial advisors, a Morningstar study revealed that 30% preferred weekly emails from their advisor. Another 37% preferred monthly emails. Just 20% liked a quarterly email update; only 9% wanted annual emails.See how much you know about email. Take this 3-minute quiz, Jeopardy champions and wannabes, and see the answer key at the bottom:1. What year was the term email first used?____ 1999____ 1967____ 1982____ 19842. Under which U.S. President was the CAN-SPAM Act signed into law?____ Bill Clinton____ George H.W. Bush____ George Bush____ Teddy Roosevelt3. When was Microsoft Outlook introduced?____ 2001____ 1955____ 19974. Who played Tom Hank’s male sidekick in the 1998 movie “You’ve Got Mail”?____ Billy Crystal____ Greg Kinnear____ Jared Leto____ Peter ScolariRelated: 18 Content Marketing Best Practices for 20185. When did the word SPAM first appear in the Oxford English Dictionary?____ 1440____ 1900____ 1977____ 19986. As of 2016, Gmail was less than 10 years old.____ True____ False7. The Associated Press officially declared “email” to be “e-mail” in 2011.____ Looks right____ Looks wrong8. Who sent the world’s first email in 1971?____ Ray Tomlinson____ LaDainian Tomlinson____ Louis Tomlinson____ Tom Hanks9. The first electronic advertisement was sent in the late 1970s.____ True____ False10. Everybody checks email on smartphones every day all the time.____ True____ FalseAnswer Key: (1) 1982. (2) Bill Clinton was President in 1998, although Teddy Roosevelt might have enjoyed a canned Spam after his many evenings on horseback. (3) 1997. (4) Greg Kinnear. Peter Scolari was Tom Hanks’ pal on the TV show “Bosom Buddies”. (5) 1998. The Guttenberg Bible first appeared in 1440. (6) True. Google pushed out Gmail in 2007. (7) Looks wrong. “Email” without the dash is the AP way. (8) Ray Tomlinson. (9) True. (10) Well, practically all the time.