Professionals Measure Everything When Growing Their Businesses

Professionals measure everything so they know where they most need to focus their attention.

Some of the most important numbers to have a handle on are:

  • incoming net assets (not just AUM).
  • outgoing assets.
  • referrals (where they come from and the results).
  • To watch last week’s video about why you really do need to get specific about what business metrics you track, click here . Related: Don’t Confuse AUM with Profitability