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The Inevitability of Decreasing Fees Is a Myth

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Charge what you’re worth. Here’s what’s happening in the real world:
 

  • Charge what your market will sustain.
  • Raising fees for outstanding service won’t scare away your ideal clients.
  • Be willing to say no to requests for fee reductions.

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Related: Why You Need to Segment Clients by More Than AUM

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