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What to Say to Your Clients During Volatile Markets


The current market volatility gives you the perfect opportunity to illustrate the value you bring to your clients.

  • Communicate coherently about what’s happening in the markets. (Turbulence is normal and to be expected.)
  • Make sure you and your team are all communicating the same message.
  • Settle clients by listening to their concerns, confirming you’re watching what is happening, and encouraging them to keep focused on their long-term objectives.

Related: A Better Response to: “Why Should I Work With You?”

Related: Keeping Clients Focused on Long-Term Objectives

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