Is it just me or does the average advice professional have a total love/hate relationship with referral partnerships?
One Vanguard study I read whilst prepping our two-day program workshop last October shared one simple statistic that summed it all up.
65% of advisers saw business partnerships as a great way to grow an advice business.
Only 32% indicated they’d been able to make it work.
That’s a 50%+ failure rate, and I think it’s a real issue.
Jay Abraham, a man recognised as a pioneer in direct marketing the US, was once asked, “If you lost everything, and could only use one marketing strategy to get it all back, which one would you choose?”
Without missing a beat, he replied, “Partnership marketing”
Putting together a network of great business partnerships that send you strong, pre-sold, qualified leads doesn’t have to be as hard as it is, but there are three mistakes good advisers make.
- Satisfaction does not equal referral. Just because they love what you do doesn’t mean it’ll translate into leads.
- Hoping people will talk about you or remember to refer is not a strategy. You need to be top of mind AND give them reasons to share what you do.
- People don’t refer to help you out. The reason is simpler. They do it to feel good about helping their clients/friends.
I grabbed an excerpt from the workshop itself if you’d like more. I did my best to cut it down, but this is pure, unfiltered content from our live workshops. There’s only so much you can cull.
Click the image top watch the video
If you like it, feel free to refer it on to others who have mentioned they’d like to make this strategy work better.
11 Most Read IRIS Articles of the Week!
Why Secure Passwords Matter and How to Create Them
10 Ways to Celebrate International Women’s Day
Becoming a Great Podcast Host with Celeste Headlee
New Guiding Principles for Opportunity Zone Investors
Leaders: Do You Challenge Your Status Quo?
9 Marketing Trends That Will Dominate This Year
How To Keep Envy From Destroying Your Workplace
6 Tips to Help Your Journey to Retirement
Who Do You Sell to First
Forward-Looking Investing2 days ago
Moat Investing: Powered by Morningstar
Market Strategist2 days ago
We Are Not Convinced the Market Storm Has Completely Passed
Development2 days ago
Advisors: How To Answer “What Do You Do?”
Markets2 days ago
Higher Mortgage Rates, Student Loans and Nike
Equities3 days ago
7 Stocks That Pay the Largest Dividends of All That Trade on Nasdaq – Or Do They?
Advisor3 days ago
The Wizards of Wall Street vs. The Selbees from Michigan
Markets4 days ago
The Chameleons Are on the Run
Compliance4 days ago
Regulators Focusing on How Firms Identify, Monitor and Test Custody Scenarios With Client Assets