Once upon a time, people did business face to face. Fast forward to 2019 and most of our communication with other individuals is done through the internet, online. This has its benefits as well as its drawbacks. One of the benefits is the speed in which a message can be sent and received. In seconds you can get the attention of someone by simply sending a text and them receiving a “ding” to alert them of a potential distracting conversation. Because these online tools ARE sometimes distractions to businesses, in this article we will be discussing how to have a successful online business presence, in order to do anything you set your mind to.
How to Have a Successful Online Business Presence
Having a “successful” anything, is always based on what the person believes to be “successful”. One person’s idea of a successful online business presence may be to have a website and social media pages. For others it may be to be seen by hundreds of thousands of people per month. In this section we will provide a few different methods to have a successful online business presence, what we believe to be success.
First off, you have to have some goals. If you don’t know what you’re aiming at, it doesn’t matter where you shoot. In order for you to have an online presence you need to know what that means. Just like we described in the previous paragraph, your definition of success will mean something different. Maybe it’s to have ten followers on Instagram within the first week. To have twenty people sign up to your newsletter within the first month, or whatever you think is reasonable. Once you hit that goal, make some new ones.
Once you’ve decided what your definition of success is, you have to focus on getting your SEO completed in order to rank higher on the search results in search engines like Google among others. Search engine optimization (SEO) is something that can take a very long time to understand and so it might be best for you to hire someone who already knows how to do SEO, instead of trying to learn it yourself in a short amount of time. For example, if you own a pest control business, you can hire a company to improve your SEO through pest control marketing. Involving a more specialized company for your marketing efforts will help improve the SEO of your company without having the hassle of dealing with it yourself.
Related: 6 Ways to Branch Out as a Business
Having success in anything means being consistent. In search engine optimization this means creating a lot of value and content for people to read, watch, or listen to. You need to make sure that everything goes back or “links” to one place, such as your website. This is what the google algorithms love to see and the more links that can trace back to your page, the faster it will rank up in the google search results.
In order to have a successful online presence you must take care of your social media outlets and post more than you’ve ever have. Growing anything takes a long time because like the movie “The Secret” mentions, if there were no time-dilation and everything manifested as soon as we thought about it, the world would be extremely chaotic.
Finally, in order to have a successful online presence there has to be some level of automation. It’s one thing to spend the time creating your online posts, and it’s another to have to select which you want to post and take the time to do it. There are tools out there that will automate everything for you and all you have to do is sit back and enjoy the growth of your business.
In conclusion in this article we discussed the topic of having a successful online presence. Having an online presence infers that you already have a website and social media outlets. Making these “successful” will depend upon your goals but most likely it will be to grow, because almost everything in the universe seeks to grow.
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