As we embark upon the New Year, it’s appropriate that everyone remembers and acknowledges that we live and work in a service economy. Our customers or clients pay us for the products we offer, but more importantly, they pay us for the service and the experience that comes with it. If your customer is pleased with your service and the experience, they will see value in their relationship with you. That will add to repeat business and referrals, which will result in the dramatic growth of any business.
Establishing a relationship based upon the value you deliver – and that your client fully understands and acknowledges – is one that augurs well for the future of your business.
I am always amazed at how many business owners, who know what their product or service does, have a very limited knowledge of the true value being delivered to their customer. These unfortunate folks live in a world of “busy” and transactions, not relationships. They make money. But they are not building significant wealth in the form of future financial security and having more discretionary time to spend on the things and activities that add to the quality of one’s life.
If you’re guilty of being an activity/transaction drone, stop living in a vacuum. Start periodically asking your customers for their feedback on the service you provide and how your product not only addresses their needs but solves problems for them and helps them grow their businesses. The more you know, the better able you will be to help them more but also market to new prospects who have the same needs.
Just remember this: If your customer doesn’t see the value in working with you, they’ll find someone else.
Geothermal: The Under-Appreciated Investment Opportunity in Alternative Energy
Seeking to Understand the Emerging Gen Z Market?
The Future of Education
How to Influence Others to See Your Value
Secret Revealed: How VR Can Change Student’s Everyday Life
Why You Need to Fail Often … to Succeed More
The Pros and Cons of a ROWE Work Environment
How Hard Seltzer is Changing the Malt Beverage Industry
5 Unexpected Ways to Bond With an Employee
Embrace Roth to Plan for a Tax-Free Retirement
Insights9 hours ago
The Future of Education
Equities18 hours ago
Could Trump Really Win the 2020 Election?
Behavioral Intelligence18 hours ago
Advisors: Are You Asking the Tough Questions?
Development1 day ago
Will the Rumored Merrill Retention Package Materialize?
Research2 days ago
“Follow the Money” Is Always a Good Investing Strategy
Advisor Marketing2 days ago
Everything Advisors Need to Know About Google Reviews
Building Smarter Portfolios2 days ago
Getting True Passive International Exposure
Development3 days ago
How Do You Know Your Financial Advice Is Suitable?