The executive summary.
The power of these forms of communication lies in their constraint. They force us to say more with less.
Often the most powerful communication is brief.
In the words of Shakespeare’s Hamlet “brevity is the soul of wit.”
Neil Armstrong captured the sentiment of the world after stepping onto the surface of the moon with just 11 well-chosen words. “That’s one small step for man, one giant leap for mankind.”
When Alfred Hitchcock won his Oscar, it took only six seconds for him to offer his simple, “Thank you,” pause, and then add, “very much indeed.” In true Hitchcock fashion, he gave us all we needed without revealing too much.
What’s the most pressing message you need to communicate?
How can you say it powerfully, but without waffle?
Can you say more with less?
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