How to Increase Your Visibility and Power

As I discussed last week, I recently came across one of my old newsletter articles listing 25 behaviors women exhibit in the workplace that cause them to lose power and visibility. Unfortunately, many women today still practice those behavioral traits, and by doing so they handicap their own careers. Part one of my blog about these behaviors, which was posted last week, talked about the first 11 items on that list, including how to present yourself in meetings and how to promote your achievements. The comments I received in response, from both men and women, were encouraging, and included such words as “interesting,” “fascinating,” and “good stuff.” The analytics from the posting showed that many people forwarded the blog to colleagues, and others posted it on their Facebook pages or tweeted it to their followers.I believe that this week’s discussion will be equally helpful. Part two picks up mid-list, and offers suggestions (below) about several other areas in which you can increase your visibility and power, and help your own career. Related: The 'Halo Effect' and Its Positive Benefits

SPEAK WITH POWER:

12. Don’t say, “I don’t know,” when you do know.

These are the three little words that many women use towards the end of their comments that wipe out their credibility. A woman may outline her thoughts on a topic and then say, “Oh, I don’t know,” or “But I don’t know...what do you think?”

13. Watch out for “I think.”

If you say “I think,” you are indicating that you are unsure or don’t know. If that is true, then the use of “I think” is okay. But women have a tendency to use “I think” when they know. One vice president wanted to persuade a client that her company could meet the client’s deadline. During her presentation, she said, “I think we will meet your deadline.” The client went elsewhere.

14. Use direct statements instead of questions.

When you use a question instead of a statement, you are giving the other person the opportunity to say “no.” Instead of giving away your power by asking, “Can I add something?” say, “I’d like to add to that.” Instead of asking, “Could you clarify that statement?” say, “I need additional information.” More information on assertiveness can be found in my book, The Power of Positive Confrontation.

15. Speak loudly.

If I could say just one thing to women, after 20 years of helping them to get and maintain the visibility they deserve, it would be: “Speak up!” Women often speak too softly, and make it easy for others to tune them out.

16. Eliminate the giggle.

Many women giggle at the end of their sentences, and often don’t realize it. It makes them sound like little girls, and that’s a real power drain. Ask a trusted friend or colleague whether you have this tendency, or try to listen to yourself. One woman found out she had this habit when she heard her twin sister giggling at the end of her sentences.

ESTABLISH RAPPORT WITH OTHERS:

17. Greet and acknowledge others.

As you walk around, say hello to people – the ones you know and those you don’t know. Many employees judge the effectiveness of their managers on whether they greet and acknowledge others.

18. Enter a room confidently.

Walk into a room as though you belong there. Keep your head up and your shoulders back. Have a deliberate stride.

19. Make small talk.

I hear lots of reasons from women why they don’t want to make small talk. Some women say it’s not their personality. Others say if they make small talk with men, the men will think they are flirting. Think again! Small talk is an important business tool. It breaks the ice with people, establishes common ground, and allows people to get to know one another better. And you can talk to men without your intentions being misunderstood. Just keep the talk professional and not too personal.

20. Be proactive.

Go up to people at professional gatherings. Don’t just wait for people to come to you. Introduce yourself with a line like, “Hello, I’m Barbara Pachter. I’m one of the speakers for the meeting. And you are…?” Shake hands, also.

ESTABLISH YOUR PROFESSIONAL IMAGE:

21. Pay attention to your body language.

Don’t cross your ankles while standing. An amazing number of women still do this. It makes them look awkward and nervous. Stand assertively – no slouching, and feet shoulder-width apart. Don’t wring your hands or play with rubber bands, paperclips, or your hair. If you do, you are telling people you are nervous.

22. Shake hands correctly.

Many women weren't taught to shake hands. Others are under the impression that women don’t have to shake hands. Wrong! And a limp handshake is almost worse than no handshake. To shake hands correctly, touch thumb joint to thumb joint. Your grip should be firm but not bone-breaking.

23. Stand up when shaking hands.

Many women also were taught that they do not need to stand. I disagree. Women do need to stand, otherwise they are sending the message: “I’m not as important.” You are on more equal footing when you stand up. When I shake hands with the participants in my seminars, only 35% of the women stand; 75% percent of the men stand.

24. Dress appropriately.

A very bright and competent woman was told she wasn’t promoted because of her sexy dressing habits. In a professional situation, you don’t want to wear clothing that’s too low, too short, too sexy, or too anything. Think about the message you are sending when you wear short skirts. You’re not saying, “Look at me because I know what I’m doing.” You’re saying, “Look at me because I have great legs.” Additional information on business and business casual dress can be found in my book, The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success.

25. Don’t become the “mother.”

Your role is not to “take care of” or “baby” others. After a coaching session with me, a woman cleared the table as we were leaving my office. When I asked her why she did this, she said, “I guess I feel like it’s my responsibility to clean up messes.”Women who want successful careers can, and should, take a look at their own behavior in the workplace to make sure that they aren’t holding themselves back.