To be in business, it’s important to protect our assets and always keep an eye on the bottom-line. A major problem is that most companies don’t view their online accounts as assets. There is a definite value to be attached to those accounts. They help us to establish brand identity and further build business. In this regard, the accounts hold much value. Social media platforms have become another type of asset.
We continually read about account hacks and breaches. The worst case is to find everything we have worked for has somehow disappeared. For these types of incidents, prevention is the best policy for both personal and corporate-wide protection.
Being proactive toward protecting accounts may save time, money, and business, too.
True Story
It was revealed that one particular company experienced a series of ups and downs to include a sell-off of branches. A few different CEO’s came and went. Over time, employees were hired and later departed. A few of those departed employees were responsible for access to the social media accounts. No one ever thought to ask for the login information before those employees departed.
To regain control on social media sites, the company is required to prove they are the owner of the accounts. They can only do so with the password. Yet the employees, who were previously in charge, are either nowhere to be found or can’t remember what the codes were. The longer time passes, the broader the ramifications. It’s a dilemma that needs to be dealt with upfront.
Company Policies
Legal advice is the first avenue to embrace. Create a company-wide policy that describes who may have access to accounts and hold control of each password. Procedure regarding the accounts should be spelled out in detail from start to finish. This is to protect against the occasion someone decides to leave the company. Prior to leaving, the passwords are to be communicated to the person in charge of the department. And that person is to change account information immediately.
Business Password Tips
Make it difficult for others to guess passwords:
Your Story
You worked hard to build your personal brand and company brand. Saving both time and money is an essential element for business owners. Avoid long drawn-out grievances attempting to resolve issues as described above. Being pro-active in securing accounts is key for continuing to make positive strides each day. Incorporate a plan of action today.
As an entrepreneur review all of your accounts and current passwords. Be vigilant in regard to any strange looking activity. And on a job interview, should you be asked about your habits regarding social media, let it be known that you do your best to protect accounts.
eMail Check
Be careful upon opening email. Most phishing email are evident, but on occasion some are not so obvious. Check the email address from who the curious email was sent. This action only takes a second but will prevent much grief in the end.
Sales Tips:
Following these guidelines will lead you to the Smooth Sale!