I take it you’ve heard of the Pareto Law – otherwise known as the 80-20 rule.
Put shortly, the Pareto Law states that a small minority will have a disproportionate impact, generate a disproportionate share of results, or cause a disproportionate amount of trouble. Intuitively, we all “know” this to be true. But very, very few people truly understand how far this principle extends. If I’m honest, I didn’t either. So over the past year, I decided to run a little experiment.
Put the Pareto Law to the test, if you will.
First, I started by identifying a set of key metrics for my business; things that, when they link up in chain, produce extraordinary results for my business. Huge ticket sales. Great clients. Maximum revenue. And then I started measuring them. As the year advanced, I added more, new metrics. Started building correlations. Seeing relationships. Connections.
And this is what I have found in terms of how the Pareto Law applies to my business and lead generation:
This is what I have also found:
The more I started measuring key metrics in my business (sales funnel, marketing activities, …), the more I started seeing this principle appear. Then, I started seeing it in your life, as well as my business. And gradually I started to build my understanding of the true, raw power of this principle – and the way in which it can transform our businesses, careers and our lives.
In perfect accordance with the Pareto Law, 80% of the people reading this will gloss over it, and be on their way.
But 20% will stop, reflect and take action.
If you’re part of that 20%, here is what I recommend you do to get started:
In The Matrix, Morpheus told Neo, “This is your last chance. After this, there is no turning back. You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland and I show you how deep the rabbit-hole goes.”
Will you take the red pill?