#1. Stop “Gargling Google”. — You can’t be different from the herd if you’re washing your mouth out with Google all of the time.
Gargling Google when you’re confronted with a problem or challenge is copycat behaviour.
You actually believe that if you copy what someone else did to solve their problem, their solution will miraculously solve yours as well.
Probability =
<5% (you may actually get lucky and be able to redeem a small fraction of the benefits others have received from their solution, but you’ll only get away with it once.)
And you’ve convinced yourself that you’re somehow being innovative and creative when you try to implement someone else’s solution.
Truthfulness = NIL. You’re fooling yourself and you’re being disingenuous to others.
If you can’t STOP! gargling, you will never be unique and special in a way others care about. So, accept your fate as a
“Constructive Emulator” and be content as a bland insipid member of a crowd of commonality.
#2. Ask “The Question”. — Rather than run to Google every time you’re faced with a task, ask yourself:
- “How can I do this differently?”
- “How can I approach this task in a way no one else has tried?”
- “How can I disrupt the usual approach commonly practiced?”
- “What could happen if I went in the opposite direction to the crowd solution to this type of problem?”
- “What is the most outlandish way to solve the problem I’m facing?”
Open yourself up to the possibility that a unique and different solution is out there waiting for you to discover it.
Ask yourself ‘the question’ and be amazed with the answers you’ll be presented with.
Start NOW! to consciously look for a different approach to everything you do.
And revel in this behavior as it will soon expel you from the common crowd.
#3. SURPRISE! people. — Being DiFFERENT is not about delivering what people expect.
In fact it’s the opposite.
Being different is evoking the “OMG” response; the “WHAT?” look and a GASP! from another person.
Being different is doing what others DON’T expect.
The SURPRISE! Move has incredible consequences:
- You get noticed.
- Your “victim” tells your story to others and you get Five Star Reviews.
- You attract other disruptors and your tribe expands.
- Your behavior gets copied by others and YOU become Best in Class.
- You outdistance your competition because your Army of Advocates turn into raving fans.
All from a SURPRISE!
Amazing consequences from such a simple act.
But….. you can’t SURPRISE! someone unless you know them….. INTIMATELY.
So pay attention to your ‘target’.
Learn everything there is to know about them: their secret desires, wants and cravings. These are the ingredients to a mind-blowing SURPRISE! show.
Try to SURPRISE! them using your own imagination but without the knowledge of their secrets and you will fail.
So, do the work…