No matter how great your products and services are, the success of your firm will be limited without effective marketing. Knowing your target market, reaching them through proper channels, and delivering the right message at the right time are essential to make sales. If you’re not getting the results you want, here are 5 tips to improve your marketing efforts:
It can be difficult to know exactly how to make your emails stand out in increasingly busy inboxes. With dynamic content and targeting the right person, your email marketing will be successful. In a new report , HubSpot collected data that focuses on ways you can tweak your emails to lead to more sales.
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm designed to lower search rankings for websites that are not mobile friendly. Because your website is the first experience many prospective clients have with you, it’s important to ensure your site meets the mobile-friendly criteria.
Staying connected with new leads, prospects, and clients is vital to your selling strategy. Generally speaking, you can’t control the timing of a sale but you can control the extent to which your pipeline is aware of your products and services. When a need develops and your leads, prospects, and clients are aware that your services can help them, you have an opportunity to make a sale. This is why managing your sales funnel is so important.
Effective event planning relies on your ability to address pressing pain points in your target audiences’ lives and create strategies to reach and influence them. Events, like marketing messages, must be carefully crafted for a select group of people to garner their attention. If your topic doesn’t resonate with them, it’s highly unlikely they will attend.
Advisors who take the time to invest in building strategic alliances generate higher revenues and profits. Coordinating the right mix of strategies to gain market share and improve client acquisition rates is essential to advance your firm in today’s economy. Strategic alliances help catalyze your firm’s growth because they empower each partner to serve clients better. Through the alliance, your clients benefit from the expertise of trusted professionals and feel satisfied knowing you are working together as a team to help them achieve their financial goals.