The number one thing advisors are looking for is clarity around their business for their future . They have a good sense of where they are going, but then face the challenge of achieving their goals because they seem to change, as the industry changes. With all of the regulatory, technology and product pricing changes, it is no wonder that advisors need a deeper sense of clarity around their future.
How do you get more clarity?
Let’s start by examining a simple list of your business goals. Just for fun, take this simple checklist below, and check off the goals you want to accomplish in your financial advisory practice
Goals based business planning
____ Lifestyle - Retire / slow down / Take more time off____ Ideal client acquisition acquire more HNW clients____ Ideal service processes – Deliver more value____ Segment – More time with ideal clients____ Time management – work on business more____ Valuation know the value and how to increase____ Marketing and branding – Creating a clear value promise____ Delegate – Team to do more / outsourcing____ Hiring – Expanding team / associates partners____ Communications Become a thought leader____ Products – change the business model and products/ services____ Conversations – Practice critical conversations with ideal clients and master____ Planning – written business plan / marketing plan / marketing calendar____ Business – Investment / opportunity / firm____ Career – education / courses____ Leadership – Firm or industry leadership roles___ Less transactional clients___ More revenue per client___ Build a deeper Client acquisition process___ Build a stronger Ideal client experience process___ Implement Better technology___ Delegate more and hire more staff support___ Get better support from strategic partners / dealer / MGA / providers___ finally complete a Succession plan in writing and file it away___ Plan my Transition in writing___ Travel for business – attend conferencesRelated: Ignorance Is Not Bliss for Financial Advisors
How many goals do you have for you and your advisory practice? Most advisors I speak to, their goals have changed in the last 3 years. Have your goals changed? Maybe it’s time to update your business goals.
Practice management can help your financial advisory practice
The average advisor has 6 or more business goals. That is where practice management comes in. Speak to a practice management expert, branch manager, mentor or coach to help you benchmark your practice so you know where you stand. Then prioritize your business goals, and help you implement strategies to accomplish your business goals. Take this simple checklist, print it out, and the next time you have time to work on your business, use this list as a guide. Share it with your team, your spouse and other advisors, to help you. Go for it and remember what Albert Einstein said “ The only source of knowledge is experience”. Find someone to help you who has the experience to help you achieve your goals
in this great industry.