In this episode we talk to Bill Troy, CEO of Civilis and author of Click Sand.
There are a lot of different ways that on-line marketing harms companies; a lot of times it’s what they do with data.
Data is great, but sometimes it just gets you sucked into spending more. Data for data's sake is not the value alone.
The biggest companies in the world are building scale through nurturing — they're not buying on-line ads, they're building it through relationships.
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