What To Say To Prospects Concerned About Your Minimums

Prospects often express concern over the small size of their assets , but their apprehension is really about much more. If you don’t know how to respond , you’ll jeopardize the potential of doing any business with them.

  • Clarify attitude is more important than asset size.
  • Don’t rush to specifically comment on the size of their assets.
  • Explain that you provide clients the greatest value when they follow your advice, regardless of their asset size.
  • Related: Keeping Clients Focused on Long-Term Objectives