Before someone trusts you, it’s first necessary to become known and liked. Developing trust takes time.
Stop Talking About Yourself
Yes, your credentials, knowledge, and what you can do for clients is important. But people who recently met you really don’t care about you or your services. Think about it. When you meet a stranger it’s about WII-FM (what’s in it for me) and how can you make their lives better (the results).
They will pay you to achieve a result or many results.
While they may not know all the outcomes they want, they’re talking to you because they’re somehow struggling, and they believe that you’re the person who will help them become unstuck.
So, stop talking about yourself! Focus instead on them — on where they are and where they want to be. Learn about their problems, challenges, goals, and what needs to be done about their finances so that they’ll sleep better at night.
Communicate how you can deliver the results they are hoping for and they’re bound to start seeing you as an expert they know and like.
Related: The Top 10 Factors Which Contributed To My Success
Teach Them Something Important
Give clients value from the get go by teaching them something that will take them one step closer to the end result they’re seeking. After all, if you can show them you can help them right away, they’ll realize that you know your stuff.
That will help them gain clarity or move forward a bit, and that may be all they need to see your value in action