Tragedy, Starbucks and Nicole's Kindness

Nicole’s simple gesture permanently impacted my relationship with Starbucks.

Follow her example to create life-long client loyalty.

  • Pay attention to what your clients are saying as well as their non-verbal cues and empathize with them.
  • Be mindful of how they are feeling and put that ahead of your agenda.
  • When you connect with people, do it out of honest concern and kindness, not expecting anything in return.
  • Related: Persevering Through Daily Mundane Is the Quickest Path to Success