What Advisors Can Learn from Santa Claus

Financial Advisors can learn a lot from Santa Claus.

After all, the man is a phenomenon. He’s one of the most recognizable and beloved brands in the Western world. Plus, he’s got a solid personal brand and rock-solid trust within his market.Here are two more things advisors can learn from jolly St. Nick:

1. He’s super reliable.

Santa can be relied upon to deliver every Christmas. He hasn’t missed a single one. It doesn’t matter whether there were snowstorms or freezing temperatures. It doesn't even matter if you move to a new house - Santa will pull through. Always do the same for your prospects and clients.

2. He rewards good behavior.

Have you been naughty or nice? Your answer could mean the difference between the gift you’ve been wanting versus a lump of coal. Santa punishes bad behavior and rewards good behavior. Advisors should do the same with their businesses.Oh, and just like with Santa Claus, it never hurts to leave milk and cookies out for your advisor... just sayin'...

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