I’m walking along our suburban street, in too-new walking boots, my back aching from my pack that I’ve stuffed with discs from the home gym. The sun went down a while ago (roll on the Summer Solstice), and the steady monotonous motion of putting one foot in front of the other is strangely comforting. It’s getting easier, but I’m still a newbie.
I’ve set myself a new challenge - wild camping. I want to be back out in the great outdoors. But the real great outdoors.
I’m not interested in ambling along the paths packed full of holiday hikers. You know I need a challenge, and I want to feel as close to nature as possible, imagine myself away from the hustle and bustle and stress of everyday modern life.
Just me, the trees, and my cold weather sleeping bag.
But what does it take to get up there, above the crowds of people trying to wade through the mud and noise?
It takes preparation.
Researching the gear.
Buying the gear.
Practising walking with weights in my weather-proof pack so I don’t wind myself when I’m out there.
Making sure I can fit my tent and all the supplies I need into my pack without throwing it all into a ravine in a fury.
Plotting my route carefully, allowing myself extra time.
It takes listening to the experts.
Take a quick look at my Amazon algorithm (hi Jeff!), and you’ll be immediately led to a long list of survival tomes.
How to Suffer Outside by Diana Helmuth & How to Survive Your First Trip in the Wild: Backpacking for Beginners by Paul Magnati
Why?
Because these guys know what they’re talking about.
They’ve been to the places I’m going, they’ve made mistakes that I can learn from, they know the tricks to keeping warm and keeping your socks dry, and making sure you don’t fall into a hole and twist your ankle.
I get to benefit from their experience, and make my first trips smoother and more enjoyable. I get to learn the tricks of the trade, the things that will set me apart from couples taking a gentle weekend stroll.
This is how you can set yourself apart from the crowds.
Do these two things, and you’re not competing for space on well-trodden paths - you’re up there in the fresh air and quiet, far above it all. With space to wander, smelling new smells, hearing new sounds, learning more about who you are.
Come on, tell me you’re not dreaming of pine forests right now?
Do you wish you could rise above the crowded trails, vying for clients' attention on noisy digital thoroughfares?
Are you tired of following the rest of them, with the same tactics, the same plugging away at time-intensive tactics - coffee chats, educational social media posts, canva-designed ads?
What if you could tap into the experts (spoiler - that’s us here at Lexicon!), and benefit from our experience - how well we know the trails?
And, as an added bonus, what if we could do the preparation bit for you - putting into place our tried and tested, results-driven Financial Advisor Accelerator System?
- The New Client Attraction System
- The COI Referral System
- The Hot Lead Nurture System
- The Happy Birthday System
- The New Client Google Review Funnel
- The Client Refer-A-Friend System
- The Annual Review Reminder System
What if these 7, completely custom, completely automated email funnels could lift you up to the virgin trails - rising above your competition and positioning you as the only option for the discerning client?
And with that engine built into your business, you’ll even have time to go hiking for real…I’ve got some books you could borrow.
Let’s wander.