Three Ways to Create Something Original

Three Ways to Create Something Original

Struggling to come up with a creative idea? Not sure how to improve your product, service, book, blog post, speech, or anything you’re working?

But, it’s all been done before…NOT!


It’s getting harder and harder to create something original because there is more and more stuff being distributed, searched for, and copied on the Internet.

More people than ever are introducing their ideas to the world. How do you create something new and fresh especially when you think you don’t have a creative bone in your body?

Good news is you don’t need to be creative!

You just have to have an opinion. I know you have one of those even if you don’t express it.

Awareness and research are the keys…


Whenever I’m looking for new, fresh ways to create good content for you, there are three questions or thoughts I use.

I review a lot of material and read many books, online magazines, and so on. I do a lot of research. These are stimulants and give me ideas.

So, when I’m looking for new, fresh ways to create good content for you, there are three questions or thoughts I use.

Doesn’t everything great come in threes?


When I’m looking for new, fresh ways to create good content for you, there are three questions or thoughts I use.

  1. That is not true because…
  2. That is true, but…
  3. That is true, and…
     

Use these statements to add your own thoughts, ideas, and additions. Bam! It’s original because there’s only one you and you’ve just altered something.

The minute you add your own flavor to something, it’s an original. You are an original and therefore the transitive property lives on.

I don’t care if someone else thinks the same thing or said the same thing. Put your personality and twist on it. Besides, people need to hear stuff a billion times before they get it. Repetition breeds impression and all that.

Tell me something original. Go ahead! I dare ya!

Andrew LaCivita
Human Behavior
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An internationally recognized recruitment executive, author, and inspirational speaker, Andrew LaCivita is the founder and chief executive officer of milewalk, a prominent Chi ... Click for full bio

How to Introduce and Position Yourself the Right Way

How to Introduce and Position Yourself the Right Way

Introducing yourself – more to getting it right than you think!


What do you say when someone asks you “so what do you do?”

You might say, “I’m a financial advisor”. Or “I’m an investment advisor”. If you’re a top advisor, you might be compelled to say “I’m Vice President and Portfolio Manager”. Or even “I’m a CFA”.

Well put all of those away if you’re introducing yourself to a woman you might want as a client. None of the above will impress her – she might even “run for the door” thinking you’re going to try to “sell” her something.

Your goal is have her say “tell me more about that”.

So what do you say?

Here are 4 quick tips:

  1. Make it about your clients
  2. Make it about outcomes
  3. Make it interesting
  4. Make it fun
     

How about something like this: “I help people have their cake and eat it too”.  Doesn’t that beg the question “what does that mean” or “how do you do that”.

Okay maybe that’s a bit over the edge but it’s important you make it about the people you help and not about what you do to help people get there.

Related: Turning a Female Prospect Into a Client

Try this:

I help <type of people you serve”> <achieve this>. Something like:

  • I help retirees create a sustainable income.
  • I help women understand money on their terms.
  • I help young couples get a good start towards financial security.
     

Now you try it! Send us your best one.

Find more resources and follow us through our website www.strategymarketing.ca

 

 

Strategy Marketing
Marketing to Women
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Paulette Filion and Judy Paradi are partners at Strategy Marketing and have run their own businesses for more than 20 years. Paulette is an expert in financial services and Ju ... Click for full bio