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What Innovators See That Others Can’t


“But why do you want to build an amusement park? They’re so dirty!” Mrs. hashtagDisney to her husband Walt.

Think about it. Disneyland is an icon of the American experience. Yet before 1955, it was just a crazy idea that made no sense. To anyone. Except to Walt. He saw it as if it already existed. And Walt had this other crazy idea too — a feature length animated film. Studio execs scoffed at the idea referring to it as “Disney’s Folly.” The film? “Snow White and the Seven Dwarfs.”

What makes an hashtaginnovator? They come in all shapes and sizes of course, and often show off attributes like passion, perseverance, creativity. But hashtaginnovation isn’t necessarily the province of genius.

One thing innovators share — vision — the ability to see things clearly the way they could be, the ability to discover the future.

Related: What You May Be Missing If You’re Not Pushing Forward

After George Lucas’ success with the film “American Graffiti”, he went to all of the studios with a new film idea. He called it “The Star Wars.” Every studio but 20th Century Fox turned it down. At an early private screening his friends roundly predicted hashtagfailure and his wife was in tears fearing George had wasted so much time on this “piece of garbage.”

Innovators see what others cannot or will not. They see the hashtagfuture.

*Pulling from Brian McDonald’s great book, Ink Spot.
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