Being Appreciated as an Advisor Has Never Been Easier; Here's How

Being Appreciated as an Advisor Has Never Been Easier; Here's How

Knowing your work is adding value and is totally appreciated has never been easier, when you become a female friendly advisor. 

The growth of affluent women has opened the door to an opportunity for female friendly advisors to achieve personal greatness beyond their wildest dreams.

There has never been a market that is. . .

  • desperate for what you have to offer
  • willing and eager to learn from you with total receptivity
  • more appreciative of your value

Advisors who shift their marketing and communication strategies to appeal more to the women’s market immediately...

  1. inspire more attention from women,
  2. gain more respect and appreciation from their husbands and
  3. simply attract more new clients of both genders.

That’s just how it works and how easy it is. You don’t have to make major shifts to generate an impact.

The great news is you don’t have to make the full focus of your practice women! Creating a submarket for women can generate the same results. Incorporate a submarket to focus all your marketing efforts on appealing to and connecting with women. 

Related: A Unique Prospecting Script to Attract High Net Worth Men

Your efforts on engaging women will be positively received by every woman AND the men who love them.

Because most men want the women in their lives to become more engaged in their financial affairs. They just don’t know how to do it. 

Many husbands, fathers, brothers and sons have a desire to help the women they love achieve financial security and independence.

While the industry was designed for men, the process of marketing to, connecting with and inspiring women has been non – existent until now. 

Most advisors need and want a step-by-step process that guides them to success from start to finish.

femXing your practice, is not rocket science and the process can be enlightening, energizing and highly effective. 

Whether you plan to focus fully on the women’s market or simply build stronger more productive relationships with your existing female clients, your messaging, process, tools and strategy must become female friendly.

Announcing Adri's Live femX™ Workshop

FREE 3-hour live workshop where you’ll gain immediate access to the tools you need, the marketing strategy you want and a complete process that makes building your business fun and creates exponential growth with ease.

Adri Miller-Heckman
Marketing to Women
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Adri Miller-Heckman is an expert at helping financial professionals market to and engage women more effectively. Adri is a highly passionate and motivational coach and speaker ... Click for full bio

Most Read IRIS Articles of the Week: Feb 19-23

Most Read IRIS Articles of the Week: Feb 19-23

Here’s a look at the Top 11 Most Viewed Articles of the Week on, Feb 19-23, 2018

Click the headline to read the full article.  Enjoy!

1. Don’t Get Pinged by the Social Security Earnings Limit

I’d like to introduce you to Peggy. Born in 1956, Peggy will be 62 in 2018. She has worked in retail her whole life, the past twenty-five years spent in management. Peggy divorced from her husband 14 years ago, is still single and has no children. — Dana Anspach

2. We're Back to “Bad News is Good News” and “Good News is Great News”

This week the markets shrugged off last week’s fears and went back to the slow and steady melt up, despite economic news that looked likely to once again rock the boat. — Lenore Elle Hawkins

3. Q1 2018 Factor Views

Themes established in 2017 across a wide range of markets and factors continued to resonate through the fourth quarter. Economic growth was strong and supportive of equity markets across the globe, a range of volatility measures reached all-time lows, and business and consumer sentiment remained elevated. — Yazann Romahi and Garrett Norman

4. A Beneficial Basket of Commodities

Advisors and investors that feel they are hearing more and more about commodities and the corresponding exchange traded products in recent months are right. That is a natural result of dollar weakness and yes, the greenback is floundering again in 2018. — Tom Lydon

5. 3 Trends Shaping the Future of Asset Management

As the industry works to cope with new regulation, wades through an outpouring of new products, learns to satisfy investors’ shifting priorities and manages the active-passive debate, the viability of business units will be questioned, and at times radical measures will be taken. Peter Hopkins

6. 5 Ways Advisors Leave Money on the Table, and What to Do About It

My hope is that this article points out some opportunities for you to make more money and serve your clients at a higher level and that you decide to do something about it. — Bill Bachrach

7. The Market Has Gone Wild! Is It Time to Change Your Investment Strategy?

Whether the market is flying high or taunting your emotions with new lows and some bumpy volatility, here are four things every investor should keep in mind ... — Lauren Klein

8. How to Deepen Client Relations and Capture New Business Using Engaging Content

Why financial advisors NEED to understand much more clearly the power of good digital market. With tools like AdvisorStream, it’s easier than ever to get the content you need to drive leads and referrals today! — Kirk Lowe and Matt Halloran

9. Three Ways The Most Successful Gain Big Attention

How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. — Maribeth Kuzmeski

10. Who Are the Hottest FinTech Firms and Influencers Around the World?

"Worldwide, $27.4 billion poured into fintech startups in 2017, Accenture reports, up 18% from 2016. With so much in play, it’s not surprising that 22 companies are new on this, the third edition of our list."  — Chris Skinner

11. The New Stock Market Normal Is Not What You Think!

Many sensational headlines have been written the past few weeks about market declines, but two things have increased for sure: the viewership and the ad revenues of financial media organizations — Preston McSwain​​​​​​​

Douglas Heikkinen
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IRIS Co-Founder and Producer of Perspective—a personal look at the industry, and notables who share what they’ve learned, regretted, won, lost and what continues ... Click for full bio