Advisors: Three Ways to Increase Profitability

If something takes longer to do than it should, you:

  • Won’t do it
  • Will spend more $$$ on labor
  • Will be LESS responsive to clients
  • Will under utilize your staff and they will quit, either mentally or physically
  • This is why contact segmentation, business servicing modeling, and tech integrations are the 3 must-have’s. We guarantee that you will see your client base dwindle, staff not living up to your expectations, and profitability declining if you don’t have all three.

    So let us share a few examples to help you understand WHY these are must-have’s.

    1: Without contact segmentation, it will take your staff 10x as long to:

  • Email a group of contacts with the same message to all from your CRM or Email Drip system
  • Mail letter, holiday card, seminar invite to a group of contacts
  • 2: Without certain tech and integration, it will take your staff 20x as long to:

  • Prepare a financial plan
  • Review the client’s investment portfolio and rebalance
  • Respond to a client’s question about their financial health
  • Schedule a call with between the requesting client and their advisor
  • 3: Without a business servicing model, it will take 20x as long for:

  • Prospects to understand what you do
  • COIs to understand what you do and who you do it for
  • Staff to learn how you want clients to be serviced
  • We live in a world where 24/7 internet access gives all of us the ability to view information when we want to, where people worry more and usually at times when you are not accessible, and in a world of noise and too much information. To retain your business, clients, and staff attention and loyalty, you must clarity what you do, who you do it for, and how you do it without wasting time, money, and effort.

    To get you started with this process, we offer a client servicing segmentation worksheet , on our DIY page, to better define your client segments and business servicing model.

    We hope this gives you clarity on the WHY and WHAT to retain your business, clients, and staff.

    Seeking operational excellence? Drop us a line by connecting HERE