Has the Trump Bump Become the Trump Slump?
Last week was another solid week for stocks — a week that saw all the major market indices climb higher weekover-week. The bulk of that move came after dovish testimony by Fed Chairwoman Janet Yellen mid-week, who copped to the fact that the domestic economy is indeed moderating.
For regular readers, that should come as no surprise, as we here at Tematica have been writing about the weakening of the economy for some time here in the Monday Morning Kickoff, on TematicaResearch.com and it’s been the focus of many the conversation on our podcast, Cocktail Investing. We and Janet Yellen are not alone — although if we did get that chance there is much we’d share with her — as the same moderating view of the economy’s speed was also echoed by the latest Fed Beige Book that hit soon after Yellen’s comments.
Data later in the week, including the lack of inflation shown in the June CPI report (another sign we are seeing more deflation than inflation as energy prices fall), the slight improvement in manufacturing industrial production in June and the weaker than expected June Retail Sales report point to another step down in GDP expectations for 2Q 2017.
That’s exactly what we saw with the Atlanta Fed, once again cutting its 2Q 2017 GDP forecast to 2.4 percent. For those keeping score at home, that forecast represents yet another reduction, coming down from the recent 2.7 percent forecast and 4.0 percent in June.
In sum, the week’s data likely means we’ll have even longer to wait for the Fed’s next interest rate hike, especially if the Fed begins to unwind it balance sheet beginning this September.
Drilling into Friday’s June Retail Sales Report
The Retail Sales for June produced month-overmonth declines almost across the board as well as confirming signs for our Cash-Strapped Consumer investing theme. The key standouts in the monthly data were Non-store retailers, confirming the shift to digital commerce continues, and building materials. Given the drop in oil prices that is flowing through to gas prices, the fall in the gas station line item came as little surprise. The same can be said about the drop in department store sales, down 0.7 percent month over month, given reports of mall traffic declines.
Before moving on, we’d note the June Retail Sales report caps the data for 2Q 2017 and in tallying the three months, Non-store retail sales rose 10 percent year-over-year, while department stores fell more than 3 percent — not to overstate the obvious, but this is clear cut confirmation of our Connected Society investing theme as well as our Cashless Consumption, and the old mall-based department store is looking more and more like the dinosaur of the retail space. We have yet to see an online or mobile shopping portal that accepts cash or check – if you see one, please let us know.
Yellen & CBO Pouring Some Cold Water on Trump’s Economic Plans
Also last week, citing productivity growth challenges, both Yellen and the Congressional Budget Office (CBO) poured some cold water on President Trump’s goal of getting the economy back to 3 percent growth. That’s the latest blow to the administration that is seeing its agenda once again slip as healthcare reform is now more likely an August event with tax reform sliding to after September from its August. As these delays are baked into forecast cakes, we expect companies to offer more tempered outlooks for the second half of 2017, which means a reset to earnings expectations is likely in the offing.
It’s important to remember, we have yet to see S&P 500 EPS expectations reset to account for earnings prospects in the oil patch due to falling oil prices. With signs OPEC members are veering away from oil production cuts, we could see further price cuts. While good for gas prices and modest incremental consumer spending at the margin, it likely means outlooks for oil company earnings will be another weight on S&P 500 earnings expectations.
Friday did see positive results for the banks, such as JP Morgan (JPM) that shared it saw credit card volumes rise 15 percent and merchant processing volumes up 12 percent year over year – good news for our Cashless Consumption investing theme. JP Morgan’s results were also buoyed by loan growth and the benefit of higher interest rates year over year during the quarter. Among an upbeat report, however, we did notice the company boosted its net charge off, which is something we’ll be focusing on as it relates to our Cash-Strapped Consumer investing theme, given the levels of outstanding credit card, student and automotive debt. We’ll be looking for confirmation this earnings season and as part of Back to School spending.
As we exit the second week of 3Q 2107, we are bracing for more than 2,000 earnings reports coming at us at a time when economic data signals yet another slowdown in the domestic economy while inflation data continues to rollover as well. As we mentioned earlier, stocks rallied last week largely on Fed Chairwoman Janet Yellen adopting a more dovish tone than she has in the recent past. One of the issues at hand is that upward movement has only made the stock market as measured by the S&P 500 even more expensive. This coming at a time when odds are we are going to see expectations for the second half of 2017 get a haircut.
Today’s outlook is much different than it was back in late 4Q 2017 to early 1Q 2017. Just so we are on the same page, the S&P 500 closed Friday at 18.7x times 2017 earnings per share, which are still based on the expectations that were set early on in 2017. For context, the 5-year average multiple is 15.4 and the 10-year average is 14.0.
Trump Bump has Become the Trump Slump
Whenever we’ve had a new president take office, expectations for getting things done tend to run rather high, and with Trump that was no exception. On the notion that the Trump administration would get things done post haste as they say across the pond to repeal the Affordable Care Act, pare back regulations, overhaul the tax code while reducing rates, and begin to rebuild the crumbling domestic infrastructure, expectations for GDP and S&P 500 earnings called for dramatic year over year improvement at the start of 2017.
Flash forward to today, and we are still hip deep in healthcare reform that could get pushed out until later in the quarter. Even Senator Mitch McConnell is calling for a delay to Congress’s summer recess until the third week of August so it can make progress on healthcare reform. As our own Lenore Hawkins called it on this week’s episode of Cocktail Investing, this process has been like “a cat wearing silk slippers on an ice rink!”
At the same time, Treasury Secretary Steve Mnuchin shared, “the Trump administration hopes to roll out its “fullblown” tax reform plan in early September and sign it into law by the end of the year.” While we are all for tax reform, the issue is the timetable for this has now slipped from the original August target. We’ve also heard nary a word on domestic infrastructure, which given the American Society of Civil Engineers grade of D+, is in serious need of being rebuilt. It’s an issue that parties from both sides of the aisle all seem to agree on, but can’t seem to turn the page and get to.
GDP Expectations: Already on the Wrong Trajectory
Throughout the second quarter and into July, we’ve seen GDP expectations continue to tick lower. In particular, the Atlanta Fed’s GDPNow started off at 4.3 percent for 2Q 2017 and while it bobbed and weaved around during May, since June it’s been on a declining slope. As of July 14, the Atlanta Fed’s 2Q GDPNow forecast stood a 2.4 percent, which is several basis points above the New York Fed’s 2Q2017 GDP Nowcast reading of 1.9 percent.
Given the data we’ve been eyeing, it comes as no surprise the New York Fed sees the current quarter a tad softer than 2Q 2018 with its current view settling in around 1.8 percent. By comparison, The Wall Street Journal’s Economic Forecasting Survey for GDP in the second quarter sits at 2.7 percent, down from 3.0 percent over the last several weeks. We know the herd takes some time to catch up to what is really going on, and we see this as no exception.
Second Half Expectations are Lofty
We’re at the mouth of 2Q 2017 earnings season, and given the shift from Trump Bump to Trump Slump and slowing economic data, odds are management teams will be adopting a more conservative view on the back half of 2017. Here’s the thing, current expectations call for the S&P 500 group of companies to deliver EPS growth of 11 percent in the second half of the year compared to the first. Over the last several years, those companies have delivered EPS growth of 5.6 percent in the back half of the year vs. the first half.
As those expectations get revised lower, we will see 2017’s full year EPS growth get revised lower; depending on how much lower, historical market multiples would suggest we could see downside of 3 to 9 percent in the S&P 500 index from current levels. We’d note that if second half of the year earnings matched the historical average relative to the first half of the year, it would mean EPS growth of 7 to 8 percent year over year for all of 2017, which is still solid, but likely means there is still downside to be had relative to current view calling for more than 10 percent EPS growth for the S&P 500 in all of 2017.
What this means is there is a far greater probability of volatility returning to the market as we move deeper into 2Q 2017 and the market looks to re-read the changing tea leaves. If we’re right and EPS expectations for the S&P 500 are cut, we’ll be faced with one of two things:
Either the market becomes that much more expensive than the 18.7x multiple on expected (but still yet to be revised lower) 2017 EPS it is currently trading at;
Or investors will reassess the market multiple, likely pushing it lower, as those EPS cuts are made.
We find the second scenario far more likely and if we’re right it means is we will see the domestic stock market give back some gains. While some are not fans of such times, we get really excited because it means we can revisit quality companies at better prices with favorable risk-to-reward trade-offs in their stock prices. And by quality companies, we mean well-run ones that have pronounced multi-year thematic tailwinds powering their businesses.
Turning to the Week Ahead
As we indicated a few times above, this week begins the 2Q 2017 earnings gauntlet with more than 280 companies will reporting. More than 600 companies will be reporting next week and more than 1,200 during the first week of August. Make no mistake, this week will set the tone for what’s to come over the following few weeks.
As you can see below in our Tematica Earnings Calendar, which sorts reporting companies by our investing themes, 13 of our 17 themes will have data and commentary coming over the next five days. Given active positions on the Tematica Select List, which are the stocks we see the strongest current thematic tailwinds behind them, we’ll be paying extra attention to reports from Skyworks (SWKS), Ericsson (ERIC), T-Mobile USA (TMUS) and Qualcomm (QCOM) as well as Visa (V) and Blackhawk Networks (HAWK). None of those stocks are currently on the Tematica Select List, but the data and insights we can ferret out from their earnings reports should provide some proof-points for the underlying thesis behind our investment themes as well as the stocks actually on the Select List.
Following last week’s economic data filled days, next week’s helpings serve up the latest housing data as gives us a first look at regional Fed bank findings on the domestic economy in July. As important as this data is, we expect earnings to be the primary driver of the week ahead.
Solving Your Biggest Client Issue May Be at Your Fingertips
Written by: Shileen Weber
When the American Funds’ Capital Group asked 400 advisors last year to name the biggest issues they face in their businesses, it wasn’t the DOL, market uncertainty or the economy that sat in the center of the idea cloud of answers.
It was client issues.
At a time when regulatory concerns and market turbulence would seem to be at all-time highs, the advisors who answered the survey were most concerned about servicing their clients as well as ways to find new ones and grow their businesses.
It’s one of the ironies of the business, that the things most people find so hard to manage – creating financial plans, managing assets and staying ahead of events – are what advisors find to be the easiest parts of the business. Marketing - the business of selling themselves – can be the area advisors find the hardest elements to master.
In this age of instant communication, it can be even more intimidating to market your practice, especially to younger clients for whom many traditional methods like newsletters, postcards and phone calls don’t work anymore. For them, email is the preferred way to get information, and, if it’s important, they are more likely to respond to texts, not phone calls.
But, it doesn’t have to be that hard. The digital age gives you access to ideas and content of all kinds you can use to touch your clients in a way that positions you as a valuable resource. The key is to keep it simple, stick to some basics and create consistent outreach that clients and potential clients are interested in and will appreciate you sharing with them.
Here is a common-sense approach you can take that will not require you to hire an expensive agency or take valuable time away from managing your clients’ assets and running your business.
Content is King
Create a content calendar for the year: Think about reasons to touch a client 13 times during the year – that can be once a month and on their birthday. (The common rule of sales is that it takes at least 7-13 touches to make a connection.) The number is limited and keeps you from inundating the clients who likely already feel inundated with content. You can take the seasonal approach – tax planning in the fall, January for account review content, college financing in the spring – and supplement it with topical events during the year. Creating a calendar will help you stick to a plan. Here’s one resource for a content calendar.
Review what content is already available to you: Basically, this means finding the resources you already have and determining what pieces will be most valuable to your clients. Start first by checking out content your broker-dealer already generates that you can personalize. Many firms have economists who write regularly about the market. That’s content you can pass along to keep clients up-to-date they would not have access to anywhere else. In addition to your broker-dealer, mutual funds, your clearing firm, and money managers are all excellent sources of informative and even analytical content.
Personalize the content you use: Add your name, the client’s name or some way to avoid making it feel like canned content that you are using just to check the outreach box. See what capabilities your email program may have to help you.
The birthday strategy: One advisor used clients’ birthdays in a new way. Instead of the card or lunch date, the advisor asked the client’s spouse for a list of friends he could invite to a birthday lunch and made it a memorable event that was also a soft approach to getting referrals.
Become a curator of good content: What your review will show you is that you don’t have to generate the content yourself. You can point clients to pieces you find insightful. You are likely already doing this every day just to keep yourself informed. The next step is to compile it and send out the very best pieces to your clients, again, with a note with your own thoughts about why you found it valuable.
Find out what is working and do more of it: Use your client interactions, in-person and online, to find out what types of content clients liked and any they didn’t. You can use tracking on your emails to see how many were opened as a measurement tool, but the personal interactions tend to provide more insight than raw data.
Be disciplined about your execution: Get help from an office assistant or schedule the time each month to do the content development and outreach. As any good strategy, if you make it a habit, it won’t seem so hard.
Most importantly, be yourself and be personal: You may want to regularly get personal by talking about your family and hobbies. The ultimate is if you can provide content that is personal to your clients, not just about their investments – they get that from their statements, apps and online portals. Think alma maters, hobbies, children and parents.
Of course, as a disclaimer, you have to make sure all content and communications are complying with regulations and the rules of your own broker-dealer.
The process of creating a plan will get you thinking about your clients in a new way. That exercise alone can re-energize your business and get you seeing marketing opportunities in places you may never have seen them before.
Shileen Weber is Senior Vice President of Marketing and Communications at GWG Holdings. She was previously Director of Online Strategy and Client Experience at RBC Wealth Management, where they placed first in two JD Power and Associates U.S. Full Service Investor Satisfaction Study (2011 and 2013).
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