Written by: Tom Jager
Ever since Google and other search engines have emerged, brand managers have been concerned with making their content “friendly” for them.
Search engine optimization became a crucial part of online promotions, because if an organization’s site is not found, it is practically dead.
In more recent years, the importance of SEO diminished with the emergence of content marketing. It is a consistent approach to promoting products, services and organizations through meaningful and valuable images, articles and videos that help build large customer bases.
Some even began to call content marketing the new SEO, because it performs the same function—but also enriches the online experience of potential customers.
However, SEO’s role is still vital. Disregarding it is a bad idea, because its principles have built modern online marketing strategies.
Use these tips to marry the two tactics into one consistent and effective effort:
1. Keyword research.
Coming up with effective keywords is an essential condition for both tactics to work together, because content needs to be exposed to the audience as many times as possible.
To achieve this, textual material must be consistent with keywords that people use to search for the information, products or services you have. Defining a perfect set of keywords for the website requires research, which can be done with the help of numerous tools. Check out this Search Engine Watch article for great tools.
Related: How Can I Gauge My SEO Success?
2. Long-lasting content.
The longer your website content stays relevant to your online audience, the longer it will be displayed in search results.
“How to write a critical essay for college” is an example of a set of great keywords that represent content that is not time-dependent and creates greater engagement from online visitors.
3. Link building.
Great branded content often contains links because it attempts to persuade the reader or viewer to make a decision. However, we should stay away from overusing links so it doesn’t look spammy. Google will impose penalties if it does.
The biggest secret to getting a lot of attention from online visitors is to create content they want—and good content will receive great numbers of backlinks. These can be articles and videos that consumers find useful in their everyday or professional lives. By providing proper link building, we relate SEO and content marketing—staying friends with Google in the process.
4. Performance measurement.
Every brand manager must measure the affect made by the content they create and ensure that it is consistent with SEO objectives.
Buffer can perform analytics on social media pages and determine the most popular posts, helping you know whether you are meeting your marketing goals. By using tools such as this, your organizations and clients can get the most from content pieces, and you can monitor performance daily.
SEO and content marketing have appeared in different times, and have different methods to achieve the purpose. However, they are both outstanding online promotion strategies.
Combining the tactics can help you ensure that you’re creating and sharing excellent content, which is crucial for an effective online presence and your organization’s sales. SEO and content marketing teams that work collaboratively achieve the best results.
7 Workplace Wellness Ideas That Boost Employee Spirit
How To Encourage Confidence and Control Ego
Can HP Instant-Ink Program Save You Your Hard Earned Cash?
Posting the Wrong Image Can Ruin Your Message
6 Ways to Realize That You’re an Over-Talker
5 Metrics to Stay Positive During Your Job Search
Discover Multi-Generational Planning That Doesn’t Compromise Your Lifestyle
Are You Ready to Approach the Race for Your Future Financial Life?
6 Proven LinkedIn Marketing Tips
Reinvention, Personal Best, and the Path to Legacy
Equities16 hours ago
This Is the End of Trump’s Economic Sugar High
Development16 hours ago
When You Cannot Think of a Better Way to Market Yourself, Try This…
Global16 hours ago
It’s Time to Reconsider Risk
Forward-Looking Investing2 days ago
2019 Outlook: Don’t Fight the People’s Bank of China!
Financial Podcasts2 days ago
How to Qualify Prospects and Increase Your Success Rate
Behavioral Intelligence2 days ago
Why Index Funds Can and Likely Will Underperform
Advisor4 days ago
21 Tips on How to Evaluate an Investment Adviser
Marketing4 days ago
Do You Have Entrepreneurial Persistence?