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Is Mobile Marketing Any Good in the B2B World?


Is Mobile Marketing Any Good in the B2B World?

Written by: Sophorn Chhay | Trumpia

It might’ve taken a while, but mobile has finally reached the B2B realm. Cutting-edge strategies are here, and business gurus are handing the latest, greatest smartphone technology schemes to impact vendor relationships. Mobile marketing is versatile, and this year’s pros are implementing highly flexible strategies to deeply impact fertile environments. Mobile penetration has reached record heights, and B2Cs are getting experimental. Below, we cover the ways your mobile marketing strategy can adapt to the B2B world, one point at a time:

Strategy One: Using Financial Text Alerts

It’s taken a while for financial text alerts to kick off, but business providers are beginning to accept them for vender relations. SMS is the world’s most immediate marketing channel. Within 15 minutes of sending a message, 97 percent of your recipients will have read it. Marketing channels extending across several B2B providers needn’t be lagged by email. They deserve quick, responsive services. Financial text alerts can keep statements in line while covering possible deals. Assuming your business is trusted, financial text alerts can be a solid B2B cornerstone.

Strategy Two: Focusing on Mobile E-Commerce

Once a holy grounds for B2C traffic, mobile e-commerce platforms will soon host B2B buyers as a majority. In fact, 56 percent of B2B customers read reviews on mobile. 50 percent compare prices and features. By implementing a solid mobile e-commerce strategy, you can fortify overall B2B digital sales. Mobile remains one of the most flexible platforms for vendors, so don’t give it up yet.

Strategy Three: Noting Google’s Algorithm Shift

Google’s algorithm shift will usher in a new age of quality mobile web content. This year, 78 percent of marketers are aware of the shift. 38.2 percent of these marketers feel their mobile web presence rankings will be impacted. What’s the gist? Heightened versatility will win. In fact, big-name providers are rolling out mobile-first platforms to supplement their adoption of new content plans. Really, a flexible mobile marketing plan is needed in the B2B world. There’s no other way around it.

Strategy Four: Automating Your SMS Send-Outs

Unlike consumers, B2B venders are apt to take part in SMS platforms with reliable patterns. You’ll know when a buyer is interested, and you’ll know when they’re not. For this reason, intuitive providers like Textpedite have worked on incredibly powerful automated SMS systems. By automatically capturing a vender’s data upon keyword entry, you can gage their behavior. By gaging their behavior, you can better engage them. In the B2B world, you need to make sure your message is heard. Don’t wait, and grow your B2B list before 2016 ends.

Strategy Five: Implement a Mobile App

83 percent of today’s B2B marketers consider mobile apps to be an integral part of content marketing. The industry agrees, too, as entire marketing strategies have evolved to revolve around user-friendly features, content-friendly options and business-friendly deals. By launching a B2B mobile app, you can ensure maximum visibility while keeping your brand’s feet on the ground. Much of B2B communication requires constant outreach and utility. Why make a potential vender browse for your offers on Facebook? Give them a reason to return to your app, and take advantage of its incredible cross-platform options.

In the mobile marketing world, few tools are as versatile as a constant-use mobile app. It’s the center hub of alerts, SMS launches, e-commerce portals and special deals. Mobile marketing is incredibly flexible, and it won’t stop impacting the B2B world. Are you ready?

What’s Next?

How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.

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