11 Most Read IRIS Articles of the Week!

1. Consistent and Meaningful Communication: A Superpower for Top Advisors

Most financial professionals know this, but still struggle in what and how they are communicating. Those who take the time and effort to create and integrate meaningful content into their practice see their client and prospect connections accelerate and produce more results. — Ken Unger

2. Rapid Advancement in AI Will Change Everything in Wealth Management

If organizations use technology in the right way, implementing new automated tools, they can provide quicker, cheaper, and simpler wealth management to many more of their clients. — Colin Payne

3. What Do HNW Individuals Want?

Lots has been written about what HNW investors want. One attests a majority of clients would refer their financial advisor.  Another claims a majority of clients are thinking of leaving their financial advisor.  I recall the story of the advisor who cold called a person. — Bryce Sanders

4. Are Investors Comfortable With New Communication Methods?

In the first quarter of 2020, over a third of investors had not heard from their financial professional, with the majority of those individuals being okay with that. A few months later and just over 10 percent of individuals had still not heard from their financial advisor. — Catherine McBreen

5. The Future of the Economic Recovery Will Be Decided by Another Lockdown – Is One Coming?

The topic of COVID cases increasing has become a touchy one…and I think a lot of it has to do with media coverage, politics, the upcoming election and, a trust factor. It’s really becoming harder and harder to know what data is true or not and what sources are an actual authority. — David B. Armstrong

6. Do These Five Things If You Want to Succeed as a Financial Advisor

Helping people achieve their financial goals and provide security for their families is one of the greatest, most rewarding career paths on the planet. But it’s a very tough business to succeed in, especially in your first few years. — Don Connelly

7. Why the Market Rally Has Lost Steam

The longer the pandemic lasts, the more likely it is that investor sentiment wanes. That’s what we’ve seen the past few weeks as new cases of the virus surged across the United States and states like Texas pulled back on the restart of their economy. —  Kevin McCreadie

8. Why Investors Shouldn’t Be Spooked by Q2 Earnings

The severe consequences of the COVID-19 shutdowns and their aftermath mean that Q2 could turn out to be not just a valley for corporate earnings, but something more akin to the Grand Canyon, and the biggest quarterly decline of the pandemic. — Kelly Bogdanova

9. How to Choose a Primary Social Media Platform for Your Advisory Business

Financial Advisors already don’t have a lot of time to put into marketing their businesses, so every decision you make about where to spend that time is critical. And when it comes to social media platforms, a lot of financial advisors feel like they have to be everywhere all the time, or they’ll miss out. It’s classic FOMO. — Johnny Sandquist

10. Are Second Opinions a New Normal for Financial Advice?

When faced with even a moderately concerning medical condition, nearly every patient gets a second opinion, or even a third and fourth these days. This was not the case 40 years ago when the advice of the family General Practitioner was taken at face value and the notion of questioning your doctor was largely unthinkable. — Nicholas Stuller

11. How to Position Your Authority So Your People Will Listen

Carving out a clear and compelling position for your expertise is the single most important thing you’ll ever do to build your authority business. — Rochelle Moulton