Most Read IRIS Articles of the Week: September 11-15

Here’s a look at the Top 11 Most Viewed Articles of the Week on , September 11-15, 2017

Click the headline to read the full article. Enjoy!

1. Why All the Confusion With the Equifax Data Breach? 9 Steps You Need to Know to Protect Yourself

It has happened again. This time 143 million people have been impacted by this cyber breach. Why is this breach more confusing than the other data breaches and what does that mean for you? — Jessica Robinson

2. Bubble Wrap Your Equity Portfolio

With the stock market near all-time highs, investors and their financial advisors may be re-evaluating their equity portfolios and looking for solutions that may help prepare for inevitable pullbacks in the market. J.P. Morgan

3. Is a Large 401k Problematic?

In the modern era that typically means saving as much in your 401k or employer sponsored plan as possible. While pre-tax 401k contributions can save you significant dollars now while also providing the benefit of tax deferred growth ... — Allison Berger

4. Networking up the Family Tree: Helping the Sandwich Generation Can Help Your Practice Thrive

As you help your clients plan for retirement, there are multiple challenges that can threaten their ability to reach their financial goals. — Laura McCarron

5. Does a Bitcoin Position Have a Place in a Balanced Financial Portfolio

I’d bet a lot of your readers would like to know if a bitcoin position has a place in a balanced financial portfolio. — Rick Kahler

6. ESG vs. Robots? It's Simply a Battle That Doesn't Exist

Clearly, part of our fascination with robots in general, and perhaps AI specifically, is that it threatens our sensibilities of “man vs. machine.” It’s a popular topic in literature, movies, and even the news media. — Richard Lightbound

7. How To Survive The Coming Market Correction

The often unspoken worry of many investors is what to do if a market correction is coming. Well, indeed there will be a market correction in the future, and another one after that. In fact, on average, the yearly declines of the S&P 500 exceed 14%! — James E. Wilson

8. Turn a Death Benefit into a Living Benefit and Pay for Long-Term Care

The costs of long-term care are increasing every year, according to Genworth Financial, but most families and advisors do not understand what they will be confronting when it is time to start paying for care. — Chris Orestis​​​​​​​

9. Do You Know How Much Your Investments Cost You?

Every investment incurs a cost to be created, managed, distributed and regulated. Some of these are costs are transparent, easily identified and comparable. Others are not. — Scott Stauffer​​​​​​​

10. What Makes A Great Financial Advisor Brand?

What makes a great financial advisor brand? I’ve written in the past on the deplorable lack of branding in the financial space. This blog will feature one who does it right: — Sara Grillo

11. How To Leverage Impact Investing In Your Practice

Sonya breaks down the jargon and acronyms popping up in this new area of responsible investing and steps advisors need to consider to begin understanding, talking with clients about and implementing into their practice. Kirk Lowe and Matt Halloran