Welcome to IRIS.xyz!

After working with Financial Advisors in various roles across our industry for more than 25 years, I noticed that “big" voices had more opportunity to be heard and that diversity of thought was diminishing.

We created IRIS Media Works and our flagship website, IRIS.xyz to provide a platform for ideas from all over our industry and our world to help power your advice.

There are three driving forces behind everything we do:

Advisors First

IRIS.xyz exists to be the most useful place for Financial Advisors to come to grow your businesses. We publish content from all over the world laser-focused on sparking your thought process around investment strategy, business growth and personal development. Everything we do gets filtered through this lens – it gives us a purity of purpose.

Many Voices

We have over 500 vetted contributors from 30 countries, and add more daily. We publish everything just the way the author created it. It’s their work; it’s a representation of who they are. We can learn new things from all over the world. Financial Services especially needs to take heed of that.

No Negativity

It’s not allowed. In today’s world of fake news, click bait, gossip, rumors, we work to create a place where readers are safe from all that. A place where you can learn, be inspired, and meet amazing people who can help you grow, change and learn.

Over the past few years, the question I get most often is, “WHY IRIS?” The answer is simple. We are inspired by the challenge of being a colorful lens for financial advisors. We deliver ideas that power you to provide greater value to you and your clients.

We have come so far in such a short time. Our platform has expanded and will continue to expand as new ideas and ways of delivering them emerge. As big as the dream of IRIS was at one point, our new ideas are even bigger. Join us for the ride!

Please visit our super successful Podcast Series: Permission to Succeed and Power Your Advice.