11 Most Read Iris Articles of the Week (August 8-12)

Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz , August 8-12, 2016 . Click the headline to read the full article. Enjoy!

1. In Plain Sight: An Important Tool for Advisors with Clients in Need of Long-Term Care

Financial advisors work diligently to help seniors achieve post-retirement safety and security. But there is one area of financial planning that has become so great a concern it has, literally, been labeled an American “crisis”: The Long-Term Care Crisis. — Michael Freedman

2. Are You Looking for Yield in All the Wrong Places?

Fixed-income isn’t what it used to be. As the Wall Street Journal reports, the total amount of global government bonds that bear negative yields—meaning it costs you to have the government hold your money—has now climbed to a massive $13 trillion. — Frank Holmes

3. 7 Ways Managers Can Build Employee Trust in the Workplace

How many people trust their managers? A recent study by Edelman found that one in three employees don’t trust their employer. Another study by EY found that number to be even lower, with only 46% having trust in their organization, and 49% in their boss/team. — Steffen Maier

4. Owning Passive ETF’s Doesn’t Make You Passive

Why does active management seem to be so ineffective at beating the market? The majority of the investment community attempts to add value by selecting individual stocks. — Joseph Hosler

5. Brand Architecture: The Most Misunderstood Concept in Branding

As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services leaders are far less familiar with “brand architecture” and all that it implies. — Lee Frederiksen

6. Fear Keeps Millennials on Investing Sidelines

Millennials are nervous about investing. Recent surveys have shown that 70% of millennials keep their savings in cash rather than invest it in the stock market.. — Brad Sherman

7. Shining a Bright Light on the High Costs of Breaking Away

There is always a dark side to success. The RIA market has been booming for years, consistently taking assets away from the traditional bank/wirehouse community, and now manages nearly $3 trillion in assets. — Matt Sonnen

8. The Millennial Generation Has Killed Relationships

We are the instant gratification generation. And it has killed our romantic lives. Let me explain. I think it’s safe to say that, if you ask just about anyone in modern society, they’d tell you that dating today is distinctly different than it was ten years ago. — Torie Richardson

9. Why I Haven't Given Up on the Millennials, Yet

Everything I read is an invitation to join the Millennial Pity Party. You’ve heard the buzz; everyone’s saying the generation of people ages 17 to 35 is debt ridden beyond repair, entitled and lazy, lacking career prospects, essentially hopeless. — S ara Grillo

10. Should You Give Your Kids Their Inheritance While You Are Still Alive?

An inheritance is traditionally a gift transferred to a child or grandchild after a person died. You don’t necessarily have to wait until you have passed to share some of your estate with your loved ones, however. — Rhonda Sherwood

11. The Happy Warrior: What Makes Your Colleagues, Clients, Team Want to Follow You?

It may sound like an academic question. It isn’t. Which of your personal assets make your colleagues, clients, team want to follow you? Is it your warmth? Is it your competence? — Achim Nowak