11 Most Read IRIS Articles of the Week (July 25 - 29)

Here’s a look at the Top 11 Most Viewed Articles of the Week on IRIS.xyz , July 25-28, 2016 . Click the headline to read the full article. Enjoy!

1. 5 Things to Do Now Because the Next Recession Will Be Way Worse

How many people think that in our lifetime we will never see another Lehman Brothers? Despite the optimistic forecasts that economists are gleefully singing based upon positive jobs and GDP data, the system is still broken. — Sara Grillo

2. Shining a Bright Light on the High Costs of Breaking Away

Once You Break Free of the Wirehouse, You Need to Run From the Platforms and Aggregators, Too! There is always a dark side to success. The RIA market has been booming for years, consistently taking assets away from the traditional bank/wirehouse community, and now manages nearly $3 trillion in assets. — Matt Sonnen

3. Make Your Advice as Valuable as a Starbucks Latte: 5 Ways to Attract Millennials

You’ve heard the numbers: it costs 4 to 10 times more to acquire a new client than to retain an existing one. It’s why smart companies focus the bulk of their marketing and development efforts on current clients, and for companies like Starbucks, it’s been a strategy paved in gold. — Bill Acheson

4. Harvard Business Review: 3 Ways to Overachieve in Sales

What makes successful salespeople successful? Some would say it’s their charming ability to win over customers. Others would say it’s their inherent drive to never give up. — Adam Honig

5. 'Dividend' and Conquer: Dividend-Focused Index Investing Outperforms

New Research Shows that Dividend-Focused Stocks Bring High Performance and Low Volatility. As we’ve seen with the aftermath of the U.K.’s Brexit vote, one event can drive volatility in the markets quickly and significantly. — Nasdaq Global Indexes

6. Looking for Stable Income? Consider US Real Estate

Earning investment income today is tough—and it’s probably going to stay that way. But there are opportunities in less traveled parts of the bond market. And they’re not as risky as you might think. — Alliance Bernstein

7. How Technology Is Matching the Wealthiest Clients With Advisers

Tapping the power of technology is one of the clearest distinctions of the most successful advisers and most affluent investors — and all advisers should take note. — Mitchell H Caplan

8. What Would You Do if You Stopped Watching the Market?

Think of the hours spent watching the ticker symbols swim across the screen. Consider the time devoted to listening and reacting to the pundits and “experts” who predict what will happen next. — Michael Kay

9. Why You MUST Repel the Wrong Cliens to Attract the Right Ones

As business development professionals, we spend most of our time trying to attract more clients. After all, that’s what we get paid to do, right? Well, maybe not. Or not entirely, at least. — Ago Cluytens

10. Innovation in Advice: Challenge All the Basic Assumptions

“Innovation” and “delivering advice” do not usually go together do they? The way advice is delivered by tens of thousands of professionals tends to gravitate to the same methodology. There is safety hiding in the herd, right. — Tony Vidler

11. Social Media 101 for Financial Advisors

In a recent survey of over 800 advisors, researchers found that 81% of advisors are using social media for business. This figure has steadily increased year over year. Nowadays, about 56% of advisors claim that social media plays a significant role in their marketing efforts. — Carolyn Rose Kick