Most Read IRIS Articles of the Week: July 2-6

Here’s a look at the Top 11 Most Viewed Articles of the Week on , July 2-6, 2018

Click the headline to read the full article. Enjoy!

1. How to Get a Prospect’s Attention When Everyone is Shouting at Once

Here’s the great thing about social media and e-mail. It’s cheap and easy. That’s also its biggest drawback. Your e-mail Inbox or social media feed is full of messages and ads. — Bryce Sanders

2. How to Face the Next Bear Market with Confidence

We’re about nine years into the economic recovery following the Great Recession. It’s been an extraordinarily profitable period for the stock market—one of the best in U.S. history—and I hope you’ve participated. — Frank Holmes

3. Why the Fiduciary Rule Continues to Be Under Attack; It Makes All The $ense In The World

If you’ve never heard about the endless drama surrounding the embattled Fiduciary Rule, I can well understand. It doesn’t hit the radar screen compared to the moment-to-moment goings on coming out of our nation’s capital. Allow me to catch you up. — Michael Kay

4. Don’t Play the Loser’s Game When Investing!

If you’ve ever been to Las Vegas, you know just how tricky gambling can be. Sometimes you win. Sometimes you lose. If you’re winning, the guy next to you admires your skill. If you’re losing, he’ll pity your bad luck. — Jeff Bernier

5. 5 Ways to Create a Smart Growth Strategy for Your Financial and Insurance Practice

In the business of financial services and insurance sales, getting bigger does not necessarily mean becoming more successful. In fact, while so much attention has focused on adding services and employees, some advisors and agents have found that staying small and serving a loyal clientele is a much more satisfying path for them. — Matthew Paine

6. Retirement Just Isn’t What It Used to Be

Listen to how our sources of retirement income have changed since our grandparents’ time: we can no longer rely on pensions and Social Security to cover two-thirds of our living expenses. — John Smallwood

7. What Employees Do That Drive Their Bosses Crazy

We are in the dawn of “servant leadership,” soft skills, self-awareness, and creating the kinds of leaders that create cohesive teams and positive work environments. — Dr. Nicole Lipkin

8. Simplicity Is The New Everyday Low Price

Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Think about how complicated it was to order something before the digital age ... — Ted Rubin

9. 5 Ways To Persuade Others That You Are Trustworthy

FBI agents tend to be hard chargers who look at the world in terms of black or white, right or wrong, legal or illegal. It’s important that we are perceived as trustworthy because if the public cannot place its trust in us, we can no longer do our job. — LaRae Quy

10. Does Marketing Even Work Anymore?

Meeting after meeting we attend now, Marketers say to us “nothing works anymore”. In fact, somebody today, went so far as to say, “nothing in Marketing works today, it’s like a switch has been flicked. All Marketing has been switched off”. Apart from one method. The Marketer went on to say. — Timothy Hughes

11. This Is Your Practice Without Women

What would your practice look like without women? No wives, no professionals, no executives, no widows, no entrepreneurs, no medical doctors, no divorcees, no women in transition? — Paulette Filion and Judy Paradi