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Why Behavioral Finance Has Become so Popular


Sarah Newcome, a behavioral Scientist at Morningstar, joined us at the recent Morningstar Conference in Chicago to discuss her passion and the rising interest in Behavioral Finance.

Watch the video and learn:

  • Why Behavioral Finance has become so popular
  • What the drivers are of emotional well being for investors
  • Why Advisors are latching on to the concept of Behavioral Finance

Related: If Money Doesn’t Buy Happiness, What Does?

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