When you’re communicating with your audience and marketing your expertise, are you still taking a sales-oriented approach? How long has it been since you updated your marketing strategy?
Marketing is quickly shifting. What does the 2020 marketing landscape look like for advisors?A big hint is relationship marketing. The majority of the content you produce needs to be about results and actionable items for your audience. Today, Matt and Kirk talk about the 8 trends that will have a great impact on advisors’ marketing this year.In this episode, you will learn:
- How to use content to build your authority
- How to create results-focused content
- Why lead generation is a thing of the past
- And more!
- Tune in now to learn about the 8 marketing trends that are set to dominate 2020.
Related: Why Your Online Reputation Matters