Advisors: Should You Care About Behavioral Finance?

Prasad Ramani , founder of Syntoniq, joins us to discuss the simple and compelling applications of behavioral finance in an advisor's practice and a client's life.

Prasad discusses:

  • Why is behavioral finance important
  • How does it impact client investment behavior
  • Why is it a factor when it comes to business development
  • How behavioral finance can be used to develop and strength relationships with new and existing clients
  • Click below the image to listen to the podcast.