Kirk and Matt dive into the deep end of marketing tactics for a niche advisor.
It's important when developing your brand and business to capitalize on small markets, whether its government employees, blue collar business owners, or adventure junkies, cartering your brand to your ideal clients is the best way to get them through the door.
Related: Why Advisors Need to Have More Fun
Matt and Kirk explain all of this while walking you through the 10 reasons to have a niche persona.